Oldie But Goodie: American Express Bakery

September 21, 2011 12:10 pm by

A series on long-standing establishments worth re-visiting.

Every Monday, Tuesday and Friday, at 5pm, my neighbour Lizanne Costello heads to the American Express Bakery on Hill Road. Like many other Bandra residents, Costello knows that the bakery’s central kitchen in Byculla delivers a fresh batch of sweet and savoury pastries and breads around tea time every evening. Although the bakery’s daily rotating menu is not displayed, Costello, a regular customer for the last 25 years, knows it all too well. On Monday, she comes for their banana walnut loaf; on Tuesday, for the country style raisins and walnut bread; and on Friday, for slices of Battenberg cake and lemon pie.

Taking a cue from Costello, we got to American Express at 5pm this past Friday, just in time for the delivery of their healthful raisin-studded bran muffins; the Hungarian coffee cake; the rustic oats bread; and their popular sundried tomato and basil bread. It’s the consistency of their goods—speciality breads, cookies, biscuits, savoury snacks and pastries—that has helped maintain the popularity of American Express, which opened its Bandra outlet in the 1930s, for eight decades.

Their menu is conspicuously different from those of the other bakeries clustered in the vicinity. For instance, here you will not find the usual mayonnaise-slathered chicken and mutton rolls that crowd the shelves at the nearby J. Hearsch & Co. and A-1 Bakery. The food at American Express is neatly showcased in old-style wood and glass cabinets that look like they were built to display curios, not loaves of bread. The walls are adorned with framed posters of American Express Bakery print ads dating back to 1938, and a solitary wooden park bench is placed near the door, for customers who want to eat in.

Some of the recipes, including those of the best-selling chicken patties, mutton patties and plum cake, are as old as the brand, founded by Goan immigrant Jose Carvalho in 1921. Back then, in addition to making and selling bread from their now-shuttered kitchen and store in Grant Road, American Express catered for parties, weddings and—this explains their name—the American ships that would dock at Bombay Harbour. Though catering was replaced by their current retail format, bread making still comprises a large part of the business, now handled by the fourth generation of Carvalhos, brothers Emil and Yvan. “Like our great grandparents, we know that there are no shortcuts to baking,” said Emil Carvalho. “It’s a time-consuming, labour-intensive job that requires quality ingredients and plenty of passion to be successful.” The bakery’s antiquated albeit charming tagline, “We knead your needs”, sums up this approach quite well.

Prices start at Rs6 for a mini French roll.

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American Express Bakery

LocationShop No. 87
Sushma Building
Near Holy Family Hospital
Hill Road
Bandra (West)

Phone2642 2857

HoursMonday to Saturday, 10am to 8.30pm. Sunday closed

Comments (3)

  1. ~j~ |

    It took a day’s holiday for Hearsch (May 1) that dragged me to AEB, and I cursed myself for never going there before. The quaint wooden cabinets were lovely and much appreciated. I picked up wholewheat burger buns and a focaccia bread (looked like a small pizza) – good stuff. But what I really enjoyed was the Hungarian Coffee Cake. It was comforting and can be had at breakfast, tea or as dessert. Definitely going back there soon.

  2. Y.Knightley |

    Bravo! American Express Hill Road, and Byculla, too. Lovely to read this article about the culinary delights brought to the lucky customers of this Bakery. I have had the great good luck to sample some of the delicious bread and snacks on offer, and eagerly await my next visit there. It appeared to me to be a perfect shrine for foodies – small, but frequented by regulars who truly appreciate fine quality of the products on sale. Long may it continue to prosper for all of us to enjoy.

  3. Neysa Mendes |

    Lovely piece. I must go (back). Would they be open to sharing the ‘daily rotating menu’? That would be nice to have.

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