Citra Has Made A Comeback, Krispy Kreme To Open In Mumbai
• Krispy Kreme is headed to Mumbai. The US-based doughnut company, which popularised the original glazed doughnut, has announced a tie-up with hospitality group Citymax India to set up 80 stores across southern and western India over the next five years. The sinful glazed and sprinkled confections will be retailed from both large and small format stores in high street locations, according to this report. Doughnut lovers will be spoiled for choice as the news of Krispy Kreme’s foray into our country has come close on the heels of the launch of the first Dunkin’ Donuts store in New Delhi in May this year.
• Taking a cue from PepsiCo, which evoked fond memories from our childhood with the relaunch of Duke’s beloved raspberry flavoured soda in October last year, Coca-Cola has revived the lime-flavoured Citra, after 19 years. The soda, formerly owned by Parle, was all the rage in the 1980s and early 1990s, before it was phased out after being bought by the beverage giant. Fans of the drink have further reason to cheer: at Rs22 for a 600ml bottle, Citra is priced cheaper than Coca-Cola’s own Limca and Sprite, as well as PepsiCo’s 7Up, all of which are sold at Rs30 for a 600 ml bottle. Available at select stores.Tags: Citra, Citymax India, Coca-Cola, Krispy Kreme