A Breach Candy Store For Your Chocolate Fix

July 13, 2011 3:57 pm by

This store has shut down.

The next time you travel abroad, Jaikishen Daryanani thinks you should leave chocolates off your shopping list. Daryanani is the proprietor of the new candy store, The Cocoa Trees on Warden Road, a shop where you’re likely to find pretty much any popular brand of chocolate. The Cocoa Trees is a franchise of a Singapore-based chain of chocolate stores that has outlets in the duty free areas of airports across the world, including those in Bangkok, Australia and New Zealand.

Daryanani was encouraged to open the stand-alone store (only the second in India after one in Bangalore that opened in November 2010) after the enthusiastic response to The Cocoa Trees section in the Landmark bookstore at Palladium stall. “Mumbaikars are the most travelled people in the country,” he said. The 300 square foot store, which opened on Saturday, July 9, is, pardon the pun, choc-a-bloc with chocolates to suit every kind of sweet tooth. Though some of the brands can also be found in stores such as Nature’s Basket (After Eight, Baci, Snickers, Ritter Sport), there are a number of hard-to-find names as well. Along with Hershey’s and Lindt, they also stock Belgian biscuit maker Jules Destrooper, chocolate-covered macadamia nut specialist Hawaiian Host from the US as well as Frey and Fazer, from Switzerland and Finland respectively. There’s also a small but worthy selection of liqueur chocolates from Danish chocolatier Anthon Berg, and Belgium’s Duc d’O and Goldkenn.

But even when it comes to more commonly found chocolates, The Cocoa Trees distinguishes itself by stocking variations and sub-brands not sold anywhere else (apart from Crawford Market perhaps). When it comes to Indians’ favourite gifting brand, Ferrero Rocher, Daryanani claims that you’ll only find its dark chocolate variation Ferrero Rondnoir, in his store. Similarly, you’ll even find Cadbury chocolates at The Cocoa Trees, not Dairy Milk but the sub-brand Old Gold, manufactured only in Australia.

However, the premium brands come at premium prices. Daryanani acknowledges that his prices are “ten to 12 per cent more expensive” than those offered at duty free shops but attributes this to high import duties. But, he says, his customers are spared the worry of having to pay for excess baggage when holidaying overseas. The next time they crave an Anthon Berg, they need only drive down to his shop, rather than to the airport. Prices range from Rs105 for a 100 gram slab of Milka chocolate to Rs3,675 for 1 kilogram box of Lindt miniature chocolate bars.