Store Review: Love From India
This two-week-old store on Warden Road should be a hit with women who think kurtas are the ultimate in style and comfort. The split-level Love From India, which is owned by Aloka Exports (they’ve been supplying scarves to high-street brands in the US and Europe since 1980), stocks the entire range of the company’s cotton and silk kurtas, selections of which you can find at The Bombay Store and at Options in Juhu.
Love From India offers an overwhelming choice of prints (they introduce 200 new prints a year) but they come in a limited number of styles. You can pick from kurtas, kurtis and tops with full sleeves, cropped sleeves and bush sleeves. The in-house designers have a clear preference for floral patterns, floral embroidery and paisley prints (80 per cent of the clothes feature at least one of these), so the real choice is only in terms of colours; you will find the whole spectrum here, from nudes to pastels and from earthy shades to electric tones of blue and pink. The embellishments are minimal and include thread embroidery, sequinned collars and cuffs, and striped, pleated bibs. They don’t sell kurta bottoms and stock a limited collection of monotone cotton stoles in place of dupattas.
Plus-size women will be pleased to find that all the clothes are available in large and extra-large. Their more petite counterparts however may not share their enthusiasm, as a small from Love From India is as big as medium in most other stores. Come here when you want to get a gift for an elderly aunt or an expectant mother. College-going, fashion savvy girls, on the other hand, may see little of appeal in the predictable prints and baggy styles on display. Prices start at Rs1,450.