Chennai’s Brass Tacks To Host Sale in Mumbai
Anaka Narayanan, 30, set out to be a developmental economist, but was waylaid by her passion for handwoven textiles while working in New York. “In New York, I started longing for clothes that had well-defined silhouettes made from natural and handwoven textiles,” says Narayanan. Having grown up surrounded by handloom textiles—her mother, Bamini Narayanan, is one of the founders of Shilpi, an iconic three-decade-old sari boutique in Chennai—Anaka thought she would find the kind of clothes she was looking for in India. “But I found the cuts very unflattering and the quality highly questionable,” she says.
Seeing this as a business opportunity, she started Brass Tacks, a clothing brand and store in Chennai in 2007. Four years on, Narayanan is ready to see how well Mumbaikars receive her brand, which has acquired a loyal following in Chennai. From Friday, April 22 to Sunday, April 24, she will exhibit select pieces from her Monsoon and Winter 2010 collections, as well as cotton and linen garments at Cache Art Gallery in Bandra.
While using traditional textiles in a modern context isn’t a novel idea, Brass Tacks prides itself on paying particular attention to detail. A common complaint with handloom textiles is that they tend to bleed and shrink. Narayanan uses costlier cotton fabrics that are colour-fast and pre-shrunk, ensuring that the garments retain their shape and shade for years after you buy them. Most of the garments are marked by at least one interesting detail, from the cufflinks on a pin-tucked cotton shirt, or a cowl neck thats adds elegance to a simple cotton kurta. Because her aim is to “create very modern, urban-chic silhouettes”, Narayanan also makes concessions for mill-made fabrics in her collections. “It would completely change the silhouette if I tried to make trousers with handwoven fabric,” says Narayanan. So, some of her trousers have just a hint of lyrca for a better fit. You’ll also find elegant evening dresses and tops crafted out of luxurious mill-made silk.
The Brass Tracks exhibition will be held from Friday, April 22 to Sunday, April 24 at Cache Art Gallery, 187, Turner Road, opposite Moti Mahal, Bandra (West). 10.30 am to 8 pm. Prices start at Rs800 for shirts. Browse through the collections at www.brasstacksmadras.com.Tags: Anaka Narayanan, Brass Tracks, Fashion